Vision Statement
Mission Statement
MEGHA GARG Co-Founder
Megha Garg brings deep expertise in luxury wellness and hospitality. As the founder of Zivaya Wellness, a premium spa and wellness brand with a presence in leading hotels across India, she has spent years understanding the evolving needs of discerning wellness consumers. Her experience includes designing the first wellness outlet aboard the iconic Palace on Wheels luxury train. At Kheoni, Megha leads brand storytelling, product development, consumer insights, and global outreach, helping shape products that seamlessly blend wellness, sustainability, and luxury.
JYOTI GARG Co-Founder
An acclaimed artist, environmentalist, and sustainability advocate, Dr. Jyoti Garg leads Kheoni’s ecological restoration and community engagement initiatives. She has been instrumental in driving the plantation and conservation efforts at Keshar Parvat, the forest that inspired Kheoni’s journey. Passionate about integrating ancient wisdom, art, and environmental stewardship, she champions initiatives that create meaningful livelihoods while fostering harmony between people and nature.
ASHWAJEET GARG Co-Founder
With over 15 years of diverse leadership experience across industries, Ashwajeet Garg is the visionary force behind Kheoni. His career spans leadership roles in global textile businesses and the development of innovative wellness concepts. He drives Kheoni’s strategic growth, business development, and product innovation, traveling extensively to discover exceptional ingredients, traditional knowledge systems, and unique wellness solutions that define the brand’s distinct identity.
Board of Advisors
Malaika Vaz
Co-founder & CEO of Untamed Planet (untamedplanet.in) - an award-winning unscripted film production company. Forbes 30 Under 30.
National Geographic Explorer, TV Presenter & Filmmaker — Directs, produces, and hosts documentaries and TV shows for global networks including National Geographic Channel, the BBC, Discovery, Sky, and Al Jazeera.
Sustainability strategist, board member/advisor and public speaker — helping corporations and organizations maximize impact to protect people, planet, and profit. Consulted on impact and storytelling strategy for Samsung, the United Nations, Google, Hilton, Vera Therapeutics and WildAid, and spoken at forums including the Aspen Ideas Festival, Bloomberg Green at COP28, Global Citizen and The Economist summits. Host of the Rolex x Nat Geo Explorer Festival and featured in The New York Times, Business Insider, Grazia and other global media outlets.
Our Conservation Intiatives-in line with UN Sustainable Development Goals (SDGs)
KESHAR PARVAT, BUILDING A FOREST FROM SCRATCH
Restoring Forest. Reviving Wildlife. Creating Lasting Impact.
Over the last decade, we have transformed a barren landscape into a thriving forest ecosystem by planting 45,000 native trees at Keshar Parvat, near Indore, Madhya Pradesh, in Central India. Through years of dedicated care—including transporting water every day to help the saplings survive—this once-degraded land has become a living example of successful reforestation, forest restoration, and biodiversity conservation.
Today, Keshar Parvat is home to 35+ species of birds and 5 species of mammals, creating a safe habitat for wildlife and helping restore the region's natural ecological balance.
This conservation project has been built entirely through our own commitment, without external funding. As we continue to protect this growing forest, we are creating sustainable ways to support its long-term care and expand its positive environmental impact.
The initiative is led by WRA, a CSR-compliant, Government of India-registered non-profit society dedicated to wildlife conservation, environmental restoration, tree plantation, and sustainable development.
FREE THE BIRD CAMPAIGN
Every Bird Deserves Freedom
Imagine choosing one small act of compassion that could change a life. Instead of spending on an everyday indulgence, consider supporting the rescue and rehabilitation of a caged bird through responsible efforts in your community.
At Kheoni, we've helped rescue more than 800 caged birds while raising awareness about the harsh reality of the illegal and inhumane bird trade. Our goal has always been larger than rescuing individual birds—it is to remind people that birds belong in the wild, where they can fly, forage, and live as nature intended.
We also encouraged others to join this movement by gifting Kheoni products to individuals who supported these rescue efforts, helping spread the message that compassion can inspire collective action.
Greater public awareness can drive meaningful change. When more people speak up for wildlife, it brings the issue to the attention of government authorities and policymakers, strengthening efforts to curb the caging and illegal trade of wild birds and encouraging stronger laws that protect their freedom.
Real conservation begins in our own neighbourhoods. Every rescued bird, every conversation, and every act of kindness brings us one step closer to a future where birds are celebrated in the skies—not confined to cages.
UNFENCE UNUSED LAND PARCELS NEAR FORESTS
Restoring Habitats, Conserving Wildlife
We have unfenced more than 50 privately owned lands bordering forests to restore natural habitats for wildlife. By planting native grasses, grains, and millets, we create vital food sources for herbivores while helping regenerate degraded forest-edge ecosystems.
This habitat restoration initiative supports wildlife conservation, strengthens biodiversity, and promotes healthier ecosystems by reducing pressure on shrinking natural forests. Our goal is to help wildlife thrive in their natural habitats while fostering long-term human–wildlife coexistence.
