WHAT?

At the core of our ethos lies a commitment to sustainability and ethical practices, and "Free the Caged Birds'' embodies our dedication to promoting beauty in harmony with nature. It's a call to action to protect our planet and its precious inhabitants. Birds, a symbol of freedom and natural beauty, are central to this movement. By encouraging their freedom and preserving their natural habitats, we're not only ensuring their survival but also nurturing the health of our planet. Come be a part of this noble initiative. Together, let's work towards a future where forests flourish, birds sing freely, and nature's beauty is limitless.

WHY?

Pet birds, often overlooked, harbor stories of pain behind the charm of colorful feathers and sweet melodies. India's bird trade exacerbates this suffering, with many birds facing injury or death in traps and nets during capture, and approximately 60% dying in transit. Survivors endure malnutrition, stress, and depression in captivity. Despite these challenges, the number of pet birds in India continues to rise, with projections indicating a significant increase by 2026. Moreover, the import of wild birds adds to the toll, with over 60% perishing before reaching their destinations. Illegally captured birds endure even higher mortality rates, being transported in inhumane conditions.

HOW?

We believe in the power of collective action to make a difference, and we invite you to join us in our mission to support bird welfare and conservation efforts. If you or someone you know owns pet birds, we encourage you to acknowledge their longing for freedom or provide them with a more spacious and enriching environment. Share your stories of liberation on social media and tag us [@kheoni_wellness] to spread awareness and inspire others to take action. 

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