Kheoni - a story of sustainability
Planting a Forest
Kheoni began with a mission to restore nature.
Nearly a decade ago, under our non-profit society WRA, we started planting a forest from scratch on a barren hill called Keshar Parvat in Central India. Over 9 years, we planted 45,000 trees, buying water daily to help them survive harsh summers and growing climate stress.
Today, the once-barren land has become a thriving, biodiversity-awarded ecosystem supporting wildlife, soil restoration, and climate resilience.
That journey shaped our belief in regeneration, sustainability, and conscious living.
Forest Communities & Social Impact
During COVID, we discovered the pristine forests of Kheoni. But our first visit revealed devastating forest fires.
Working closely with tribal and forest-dependent communities, we learned that seasonal Mahua collection often involved burning forest undergrowth for easier flower collection — a practice that supported livelihoods but damaged biodiversity and fragile ecosystems.
We realized that lasting conservation was only possible through sustainable livelihood opportunities linked to standing forests.
Building a Regenerative Beauty & Wellness Brand
Creating Sustainable Livelihoods
To reduce dependence on harmful forest practices, we began building women-led livelihood initiatives rooted in regeneration.
One of our earliest efforts was producing Mahua Butter from locally sourced Mahua seeds — a largely underutilized forest resource that generated higher incomes for local families. We also introduced collection nets beneath Mahua trees, helping communities gather flowers without burning the forest floor.
As we expanded across forest regions, we developed unique beauty and wellness products inspired by native botanicals, traditional practices, and indigenous wellness wisdom.
These initiatives improved livelihoods, supported education and healthcare, and encouraged non-destructive harvesting and long-term forest conservation.
Rooted in Conservation
Kheoni takes its name from the pristine Kheoni Wildlife Sanctuary, where today 13 tigers roam freely — reflecting years of conservation efforts, reduced forest fires, and healthier ecosystems.
Our tiger-and-leaf logo symbolizes the balance between wildlife protection and mindful living.
As we grow, our mission is to scale globally while deepening positive impact on forests and communities through products that are good for both people and the planet.
The KHAYAL Collection
The Khayal Collection-a young girl's journey of recovering from illness and creating a natural range of perfumes.
